Media Services
Media Research is the study of the effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what Television programs they watch, Radio they listen and Magazines and News Paper they read. This helps understand the audience number and reach numbers of a particular medium and channel
Media Strategy involves finding out the right path to transfer or deliver the message to the targeted audience. How many people see or hear or read all the advertisements or promotional offers and buy the product or service The basic intention of Media Strategy is not only placing adverts for customers but also placing a right message to the right people on the right time and of course that message should be persuasive and relevant.
Media Planning and Buying is the processes associated with the negotiating, strategizing and purchasing of ad placements, While planning which media to buy or purchase, the Media Buyers consider the products that is being advertised, the target audience, as well as the campaign goals. We do not jus buy media we make sure that our clients get their return on investment (ROI) through our robust media plans.
Digital Marketing is the use of the Internet, Mobile Devices, Social Media Search Engines, and other channels to reach consumers. With Covid 19 which has brought about the new normal clients are looking at new ways of reaching their target audience. Intrepid strategically selects the medium, Channels and social media influencers to make our campaigns impactful by addressing the audience stimuli's and emotions.
Social and Market Research Methods
Intrepid provides a multi-pronged research approach based on the research questions, via;
Qualitative Marketing Research - generally used for exploratory purposes. This is mainlyconducted through focus group discussions, in-depth interviews and projective techniques.
Quantitative Research - generally used to draw conclusions or test specific hypotheses. Techniques include choice modelling, maximum difference preference scaling and co-variance analysis
Ethnographic Studies - based on observations, these studies are qualitative in nature as the Intrepid researcher observes social phenomena in their natural setting.
Experimental Techniques - by nature quantitative, the Intrepid researcher creates a quasiartificial environment to try and control spurious factors, then manipulates at least one of the variables in purchase laboratories and test markets.
